Project № 03 · 2025
Footsteppa
A media + tech platform for the streetwear world — editorial, drops and audience tools, all on one stack.
Role
Founder · Engineering · Product
Stack
Next.js · Sanity · Postgres · Algolia
Reach
150k MAU · 40k subscribers
Streetwear coverage is fragmented across blogs, Instagram and Discord. Footsteppa unifies the editorial side (long-form writing, release calendars, brand archives) with the audience side (newsletters, drop alerts, community polls) in a single platform.
The CMS is Sanity, the storefront is Next.js, search runs on Algolia. Drop alerts use a Postgres queue + worker pool to fan out notifications across email, web push and Discord webhooks within seconds of a release going live.
What started as a personal side-project now reaches 150k monthly readers and powers releases for several boutique brands.
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